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Dating sites don’t use controlled studies, for example, which would be nearly impossible.
These issues haven’t stopped promoters from making outlandish, unproven claims, such as the bizarre one from Gene Partner, a site that says its matchmaking abilities are superior because it incorporates users’ DNA: “Now, hard science is making it easier to find true love.
(MORE: Millennials Are Biggest Suckers for Selfish Impulse Buys) Don’t buy into the “scientific method” hype.
The formulas that sites use don’t stand up to scientific scrutiny.
Once formed, these impressions can lead to shattered expectations when you actually come face to face.
It’d be a shame if someone was off your radar due to height when you and this person have the exact same taste in movies or music.
The truth is that you can’t substitute a scientific formula or digital communications for the vibes you get when you actually meet someone in the flesh. If you want Cupid’s arrow to strike you from the online dating cloud, don’t be sucked in by false scientific claims or millions of dating choices.