Dating service business model Englsh sex chat rooms

04-Jan-2020 12:29

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Here’s a simple fact: It’s super hard to get a dating product funded by mainstream Silicon Valley investors, even though it’s a favorite startup category from 20-something entrepreneurs.There’s a large swath of angels/funds who categorically refuse to invest in the dating category in the same way that many refuse to invest in games, hardware, gambling, etc.

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Here’s some data on the few dating cos that have raised.

Every churned customer is a new customer you’ll have to acquire just to get back to even.

When you look at a successful subscription service like Netflix or Hulu, you might find a churn rate of 2-5% per month, and you can calculate the annual churn through the following: If you have an 70% annual churn rate, you have to have a strategy to replace almost your entire customer base each year, plus a bunch of percentage points to drive topline growth.

Dating is niche and has a shelf-life All this churn is especially complicated by the fact that the dating market at any given time is pretty niche.

Similar to buying a car, refinancing your student loans, or moving into a new house, the reality is that being “in the market” as a single person looking to meet others has a limited time window.

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