Whilst there's a lot going on, we have never forgotten the one thing that makes falling in love special - the sheer romance of it all.
We're incurable romantics ourselves (that's we set up a free dating site in the first place) and we just love seeing relationships blossom, friendships form, and marriages result.
The husband to be's mother and close relatives supply the lady a phulkari (accepted weaving of Punjab) chunni.
With this service, just close relatives and companions in the lady and the husband being are welcomed.
We pioneered the concept of offering online dating services free of charge.
We were not set up as a business, but set up to try to make a genuine difference in people's lives.
As Shakespeare understood so well, the spirits come alive on this special, magical night.
In fact folklore has it that charms and divinations, predictors of love, will work on this night alone.
She wears this around her neck which is likened for the mangalsutra that is worn by Hindu ladies.